MarketYze’s Market Intelligence solutions help retailers increase revenues and margins with complete, accurate and timely on-demand price and market intelligence, and price and channel monitoring.
MarketYze’s cloud-based platform tracks and analyzes product prices across competitors to provide retailers with the most accurate pricing data and analytics.
Consumers today have price transparency across every competitor, channel and product and it is no longer possible to rely on Site Analytics and BI systems alone. Retailers today must take into account what the competition is doing right now.
Consumers have learned to pay attention to what they pay. It’s a form of (behavior) reset. Price
transparency is becoming even more important.
– Mike Duke, Wal-Mart CEO
The Top Three Business Challenges Driving Pricing Strategies:
1. Increased price sensitivity of consumers
2. Increased pricing aggressiveness from competitors
3. Increased price transparency - the impact of comparative price shopping
– RSR Research Fourth Annual Pricing Report April 2011 (Full Report)
“Throughout the recession, shoppers sought out and were exposed to a growing array of tools,
techniques and programs—many facilitated by emerging technologies—to help manage spending and
maximize savings…”
– Retail & Consumer Insights by PricewaterhouseCoopers, LLP
(Full Report)
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